We're Motoring Economists pioneering something new. We've developed Artificial Intelligence software to give financial advice for buying and running cars. Employer's typical funding of employee's cars can often be made far more effective. Also, people can buy better cars for less money, if they have greater financial savvy.


Choice is good.

Making wise, insightful and informed choices is tricky.

There's a choice between many hundreds of models of cars.

Petrol? Diesel? Hybrid? Electric?

Company car? Car allowance? Combination of these?

Lease? FML? Loan? Cash? Deposit? Balloon? Residual?

So, so many choices.

Deciding on the best combination of these is the challenge.

But the incentive for being smart with these decisions is substantial.


Augmented Decision Making

You decide.

Our tech will empower you with the insight to do so wisely.

Our tech resides in the cloud. It'll be accessible anywhere. iPhone app. Android app. On the web.

Our solution is Social too. Together, people wield more clout.

Our tech will take the hassle out of running a car well. Handle your logbook, keep record of your expenses, help you with your taxes...

Our tech will connect car owners with dealers, workshops, automakers...

Our app - Triptech - can serve as your virtual assistant for helping run your car.


Car prices are not the way to assess the affordability of a car.


And yet that's what everyone does. (We're all guilty of it, because there's simply been no better way to do it - up until now.)


To compare two (or more) cars, one rather needs to assess the lifecycle cost / total-cost-of-ownership (TCO) of the alternatives.


This is difficult though, because no two buyers of any car will experience the same TCO.


It makes no sense to compare two similar cars and say that the one has a better TCO than the other. There are, however, some cars that will offer a very much better TCO than another - in the hands of a particular individual. As a simple example, a car best suited to a sales person who does a high mileage with a generous car scheme is probably NOT the car that will be best suited to an office-bound manager, or a retiree.


Also, any such TCO assessment needs to be based on knowledge of how that specific car is BEST bought by that person (e.g. some cars are best suited to being long-term propositions, others best suited to being leased...) So there are many reasons why TCOs haven't yet become the popular basis for choosing cars. But we've cracked a solution, and our tech will do this for you - so you'll soon be finding this easy.


It'll soon be easy to know how to drive more for less.

Most firms provide compensation (per kilometre) to some people for occasional business trips.

Typically they simply seek to be fair and equitable with this. Everyone understands that the Chairman's executive SUV costs more to run than the receptionist's small hatchback.

No-one wants to spend too much time on these claims, but all these little claims add up - for both the firms and the recipients.

Auticus has a novel new solution, based on our founder's experience of producing a schedule of rates by which to value such claims, with monthly updates, for almost 20 years - one that is used by city councils and large firms - providing an impartial, objective assessment that avoids any disputes.

Auticus' new digital solution - being built into Triptech, our app - will make it easy and fair for firms to administer

...and easy and fair for people to claim and be compensated


Fair's fair


Dr David Cattell is a motoring economist and a past professor at Bond University.


His doctorate pioneered a new (component unit) pricing theory (mathematically optimising both prospective profits and risk).


His business experience includes having founded two software businesses (including one stock-exchange listing) and having developed the TAX-Ability expert system and SmartCar technology well as corporate experience as the Marketing Manager for IBM Services for the Middle East & Africa region.


His book The SA Guide to Tax-Efficient Cars was widely adopted by a number of car makers and banks (who bought thousands of copies to give to fleet buyers).




We're motoring economists.

We produce technology that helps firms and individual people drive more for less.

We don't want to detract from the joy of buying a new car - we want to add to this: better value, and peace of mind.

And if you don't enjoy admin - we also look to make chores like keeping a logbook, and a record of your expenses, and claiming for business trips, and constructing your tax return... as easy and as pleasurable as possible.

After all, cars are expensive - and there are considerable benefits for being smart about them.


This research "...will help to make sense of the complex tax rules that apply to motor car fringe benefits"

- Prof Maeve Kolitz.


"A subject of considerable complexity, which is reduced to understandable dimensions. ...should be [considered] essential for HR executives, and beneficiaries of car schemes and travel allowances"

- Tony Twine, motoring economist, Econometrix.


"Fleet planners, operators and vehicle policy decision makers do well to head the advice"

- Roland Reid, Fleet Operations Manager, Ford Motor Company.


"Practical knowledge that you can't be without. A must... for anyone financing a vehicle"

- Martin Sweet, marketing consultant to several leading insurance companies.


"At long last someone has conducted a comprehensive study regarding the tax implications relating to the purchasing and running of cars... concise and easy to understand"

- Toby Venter, Managing Director, Porsche Centre.


" an invaluable aid to anyone concerned with financial decisions about owning and using motor vehicles"

- Martin Westcott, managing director of a firm of leading remuneration consultants.


"Love it - it's strong"

- Kevin Roberts, Global CEO of Saatchi & Saatchi.


"This is long overdue"

- Brian Sheehan, past head of Toyota's global ad committee and currently an Associate Professor of Advertising at Syracuse University, New York.


"Really like the philosophy. Lots of potential. Sooner the better"

- Dan Strong, Online Editor, AutoExpress, UK.


"This is a great initiative"

- Steve Howard, past Founder & CEO, The Climate Group and currently the Chief Sustainability Officer of the global IKEA group.




Auticus will be releasing services for...





These will be becoming apparent over the course of the months ahead. It will start with the Auticus Car Cost Certifier as the first feature of Triptech, and it will progress rapidly from there.


Auticus' services will be launched first in Australia, and thereafter in New Zealand, South Africa and the UK. Be aware that these services will vary from one country to the other.

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